As search and social become ever more entwined in Google’s and Bing’s algorithms and search results, search engine optimizers cannot afford to turn a blind eye to social media. Bing incorporates Facebook data into its search results. Google has taken another big step with the introduction of Search, Plus Your World. Last week we explored the social media impact of Search, Plus Your World, in “Google Integrates Google+ in Search Results.” In this article, I’ll focus on the search-engine-optimization impact of this new feature.
Visibility in Search Results
The biggest impact SPYW has on SEO is the visual and personal nature of the results it returns. Compare these two search result sets for a very common search phrase: “shoes.”
On the left is Google’s typical search results page for a search for “shoes.” On the right is Google’s SPYW result page for the same query.
On the left is the typical Google search result set with a couple of high ranking brands, some local results and image results. On the right is my SPYW result set, made up entirely of what my circle of friends shared on Google+. It contains everything from a fabulously geeky post about modifying shoes with Android to a gleeful post about shopping for shoes to wear to a summer wedding.
The SPYW results are far more visually appealing, with the many images and mug shots of faces I’ll recognize because they’re in my Google+ Circles. It’s also much more entertaining than the straight result set because it’s full of opinions and some just weird stuff. So if I’m in the mood to be entertained and see what people I know think about a topic, SPYW is great.
But what if I want to buy shoes for my wedding in four months? This SPYW result set is not in the least bit useful to me. Even if I narrow my search query to “ivory wedge wedding shoes,” the SPYW results are still not useful in my online purchase quest.
More specific search phrases — such as “ivory wedge wedding shoes” — can result in few to no SPYW results, as shown on the right.
It would be easy to jump to the conclusion that SPYW is not relevant to ecommerce SEO. But that would be a premise based on a couple of things that are specifically true about my interactions on Google+, which determines the deeply personalized results I’ll receive in SPYW. First, nearly all my Google+ friends are obsessed with SEO or Android or technology in general, not shoes. Second, I’ve not been able to coax most of my Facebook and Twitter friends over to Google+. The everyday girly interests we share are still occurring on Facebook rather than Google+. Third, I haven’t +1’d a single shoe brand. All of these factors — specific to my interactions in Google+ — limit Google’s SPYW usefulness in an ecommerce query for “shoes” or “ivory wedge wedding shoes.”
This dive into the minutia of my personal Google+ activity is meant to illustrate a larger point. Just as my Google+ activity is specific to the people I know, their willingness to join Google+, and their desire to share certain things and not other things on Google+, so is every other individual’s Google+ activity out there. This is personalization at the most individual level, and represents a completely different SPYW experience for each of those people.
Ecommerce Sites Can Benefit from SPYW
So how does an ecommerce site take advantage of the SPYW opportunity for more visibility in search results? Contributor Paul Chaney got the ball rolling in his article last week with the following action items.
Share content with Google+ regularly. Zappos’ Google+ page is a good model to follow. The company shares product images with links to the online catalog, videos, status updates, news about issues related to the company, and even personal anecdotes.
Build your network. It does no good to post content if you don’t have a group of followers to share it with. One way to do this is by adding a Google+ badge to your website that links to your Google+ page. In addition, add the +1 button to product pages, which enables people to recommend your products and services. Once people add your page to their Circles, add them back.
Paul is right. Zappos does do an excellent job populating its Google+ stream with content. It even has some fan comments, re-shares and +1s of its posts, each of which shares the content to a wider audience on Google+ and in search results. But on the Zappos site itself, there’s no mention of its Google+ account, no buttons to +1 Zappos.com, and no buttons at the product level to +1 or share to Google+. You can email, Facebook or tweet any product you choose, but Zappos hasn’t yet made it easy to +1 and share to Google+. The same goes for Shoes.com, another major ecommerce shoe site with a strong Google+ page but poor onsite integration with Google+.
Summary
Remember, arming an ecommerce site with sharing buttons is like partially outsourcing social media and SEO success to consumers. A marketing team can only share so much content on its own, and that content tends to sound like, well, marketing. But empowering consumers to share content in their languages with their enthusiasm goes a lot farther both in terms of the sheer numbers of sharing posts and the power of that person’s endorsement with their friends and potentially their friends’ friends on Google+. It now affects Google’s Search, Plus Your World results.
You’ve got iOS and Android apps. You already know discovery in the App Store and Android Market is a challenge. Now there’s a powerful new channel consumers can use to find and download your apps – and increase your app’s popularity: Google.
At the end of 2011, Google unveiled major improvements to how it indexes and displays apps in organic search listings. Now your app profile pages can act like additional “sitelinks” in Google’s results when consumers search for your brand name.
Retail brands with popular apps are already taking advantage. Do a search for Groupon, eBay, Amazon, Target, or QVC. Right alongside their website listing, you see links to these brands’ iPhone, iPad, and Android app pages, on the first page of Google! This additional exposure among brand searchers can drive more app downloads, fueling greater app popularity and endorsement links from Apple and Android.
Here are five secrets you can use to jumpstart your app’s popularity, starting with your brand searchers:
Include your brand in the app’s name
The app name doubles as link anchor text within the App Store and Android Market. Getting these enormously popular sites to prominently link to your app page, using your brand name, puts their enormous link equity to work for you. (See Groupon, Amazon, and eBay examples below.) Be sure to feature the brand name in the download page URL as well.
Walmart Links Graphics (No Anchor Text) to App Profile Pages
Link from your home page Aim the link equity of your most important pages at your app profile pages. Many brands bury these important links – which buries the apps in the depths Google. Consider building a landing page or section dedicated to your apps with screen shots, reviews, features, etc. This page must also have links from the most important pages of your site, and follow the other tips here to make it into Page 1 for brand queries. Use anchor text wisely Don’t make the mistake of linking to your app pages without featuring your brand name in the anchor text (as in “Download iPhone App”). And definitely do not link through the “Available on Android/App Store” graphics. (See Walmart example below.) This is a huge missed opportunity. It’s crucial you signal to the bots how your App Store and Android app pages are all about your brand (as in “Download the Nordstrom iPad app” or “Get the Eastbay App for Android.”)
Provide QR shortcuts to download Use QR codes to give desktop visitors easy app access. The QR needs to trigger app download on the right device once scanned. The link should be compressed before generating the QR. Native Apple and Android app page URLs exceed 50 characters, producing high-density QRs that fail to scan when displayed at small sizes. (Notice the Walmart example above.) For best results, use a link compression or QR platform that shows you bot QR crawl requests. We believe QR will be a mobile search ranking signal within the next 12 months. Start experimenting now.
Amazon’s Mobile Site Promotes the iOS and Android App, But Lacks Anchor Text
Promote to mobile users, searchers, and bots You already have a captive mobile audience accessing your site who would appreciate any efforts you made to make it easier to discover your app. So when iPhone, iPad, or Android browsers hit your site (desktop or mobile), provide a link at the top of the page for them to download the appropriate app for their device. But don’t stop there. Make sure Google’s new Smartphone Googlebot is crawling the app links from your mobile pages as well, using appropriately branded anchor text (not images).
App Store and Android Market app pages are a powerful new ranking opportunity for desktop and mobile searchers. Multichannel brands with large volumes of site traffic, pages, links, or social popularity, can easily leverage these assets to influence app profile page relevance, and app popularity, at the same time.
For those of us who have been in search engine optimization (SEO) for a number of years, we can recall the days when SEO efforts were measured by a ranking report, alone. That is to say, you might pick your top 50 keywords, dump these into a rank checker, run a report monthly, and determine whether these 50 keywords moved up successfully or fell in the search rankings.
SEO Evolution
We evolved. We:
Incorporated reports on link building efforts.
Started to incorporate increases in natural/organic search traffic from our web analytics reports.
Started breaking out branded versus non-branded keyword traffic.
Started looking at conversion rates (what percentage of our organic search visitors were completing lead forms and/or buying products from our site).
As someone who came into the SEO/digital marketing space from a traditional marketing background (radio/television/print), it’s fun to think about where we’re heading next.
It’s been my belief, since Google’s Vince update of February 2009, that Google was going to begin to figure out how to fix the “cesspool” of search results (as Google’s Eric Schmidt called it) by placing heavy emphasis on “brand”. How, then, does one build a brand in today’s digital marketing marketplace?
Back in the day, building a brand came down to a formula I learned while studying advertising:
Reach (number of people who received your message) X Frequency (number of times those people received/were exposed to your message) = Gross Rating Points (GRPs), or otherwise the “effectiveness”/value of the marketing campaign.
Has the practice of SEO evolved to the point where we need to start looking at reach and frequency, again?
Reach & Frequency is Dead, Long Live Reach & Frequency!
There are many whohavesaid that reach and frequency is an outdated measurement of marketing success. Until recently, I was one of them.
Google AdWords used to promote reach and frequency metrics for CPM-based ad buys. As my colleague Josh McCoy will often say, if Google’s reporting on it, chances are it means “something” in their algorithm.
Well, Google is reporting on it:
Perhaps we’re evolving to a point where we should consider reach and frequency metrics – not as a replacement, but as an additional metric to show value of our SEO efforts.
Brand Building & Measuring Modern SEO Success
Today’s SEO incorporates many methods of creating and promoting content. Some content is
Video – perhaps views on YouTube is an SEO metric?
PR/public relations – should we incorporate number of mentions in the press? We certainly try to measure the backlinks produced from such efforts.
Blog content that goes viral.
Infographics.
There are loads of tools available to SEOs nowadays to help to measure “success”, but I don’t think we’ve gotten to the point where there is a super-tool that can bring all of this together (if you guys know of one, I want you to comment below so that I can check it out).
When we develop an infographic, and promote it through social channels, if it’s done well, we can earn quite a few good links. Aside from the links, there are some instances in which the link was removed, but the brand value of the infographic can remain.
If you’re exposing your brand to a mass audience, there must be some (SEO?) value in that, right? It’s building your brand.
I believe that SEO has reached a point where you could make an argument that some traditional metrics of building a brand should be incorporated into reporting of “success” for SEO. If you can build the brand, shouldn’t it help natural search engine rankings?
If more people are searching for your company’s name, because you’ve created great content, promoted it, earned links/mentions/retweets, etc., shouldn’t that help SEO? Should SEO be given any credit for an increase in branded searches, or even increases in direct traffic?
What Was (is?) Old is New Again?
Perhaps we’re evolving toward a model that factors reach and frequency. If we can compile all of the information on exposure of the brand and how these efforts lead to higher rankings and/or more traffic (organic/direct or otherwise) and how – through multi-channel analysis – these efforts are leading to conversions, then perhaps we’ll help position SEO as more than “just” a direct response marketing effort?
(Reuters) – Apple’s Steve Jobs directly asked former Google Chief Executive Eric Schmidt to stop trying to recruit an Apple engineer, a transgression that threatened one junior Google employee’s job, according to a court filing.
The 2007 email from Jobs to Schmidt was disclosed on Friday in the course of civil litigation against Apple Inc, Google Inc and five other technology companies. The proposed class action, brought by five software engineers, accuses the companies of conspiring to keep employee compensation low by eliminating competition for skilled labor.
In 2010, Google, Apple, Adobe Systems Inc, Intel Corp, Intuit Inc and Walt Disney Co’s Pixar unit agreed to a settlement of a U.S. Justice Department probe that bars them from agreeing to refrain from poaching each other’s employees.
According to an unredacted court filing made public in the civil litigation on Friday, the now-deceased Jobs emailed Schmidt in March 2007 about an attempt by a Google employee to recruit an Apple engineer. Schmidt was also an Apple board member at the time.
“I would be very pleased if your recruiting department would stop doing this,” Jobs wrote.
“Can you get this stopped and let me know why this is happening?” Schmidt wrote.
Google’s staffing director responded that the employee who contacted the Apple engineer “will be terminated within the hour.”
He added: “Please extend my apologies as appropriate to Steve Jobs.”
Google spokeswoman Niki Fenwick said on Friday the company, “has always actively and aggressively recruited top talent.”
Apple representatives did not immediately respond to requests for comment.
The tech defendants have asked a U.S. judge in San Jose, California to quickly dismiss the civil lawsuit, arguing that the companies engaged in bilateral anti-poaching deals to protect collaboration. The companies did not participate in an “overarching conspiracy,” they argued in filings.
But at a court hearing this week, U.S. District Judge Lucy Koh said the civil lawsuit will proceed, although it may be split up into multiple potential class actions.
Among the revelations stemming from the civil litigation is a 2007 note from Palm’s chief executive to Apple’s Steve Jobs, saying that an anti-poaching agreement would be “likely illegal.
The latest court filing also refers to a 2007 note from Intel chief executive Paul Otellini discussing that company’s agreement with Google.
“Let me clarify. We have nothing signed,” Otellini wrote. “We have a handshake ‘no recruit’ between eric and myself. I would not like this broadly known.”
Intel representative Sumner Lemon said on Friday the company, “disagrees with the allegations contained in the private litigation related to recruiting practices and plans to conduct a vigorous defense.”
The case in U.S. District Court, Northern District of California is In Re: High-Tech Employee Antitrust Litigation, 11-cv-2509.
In its simplest form, search engine optimization (SEO) used to be about three things – making your content crawlable, linkable, and usable. Gaining greater visibility on search engine results pages was relatively easy. Depending on your business model, it was also much easier said than done.
Nimble smaller businesses routinely outmaneuvered larger enterprises when it came to securing specific query-relevant rankings in the search engines, especially in Google. Ultimately, relevancy had to be redefined by shifting algorithmic weightings toward trust and authority, and away from feigned popularity and repurposed content.
Now, SEO needs to be as conversational as it is contextually relevant, in order to be well represented in Google’s most recent algorithmic shifts. True to form, enterprise level SEO initiatives will have to play a game of catch-up this year in order to reap new opportunities from social search results.
Recent Developments
Google’s search results have been influenced by some measure of social signals for years. It’s only now that the social signals can wholly resonate through Google’s Search Plus Your World release earlier this month.
Google Plus Buttons made their debut in June last year. At the time, experts gave it a bit of a “so what” nod as yet another “me too” social experience. Recently Larry Page announced that 90 million users have signed up to Google Plus since launch. Those Plus buttons are growing in importance.
Google Search Plus Your World is the next evolutionary step in determining what is relevant to personalized search queries in that individuals search results are greatly influenced by their circles of friends.
In Google Search Plus Your World, your friends’ online experiences are more relevant to your personal search results than links and domain authority. This is a game changer from what we all knew and understood about perceived relevancy of public web search results. When you’re signed in to Google all you need do is toggle between the two very different, yet seemingly relevant, search results.
Presumably if you find that your personalized search results in Google Search Plus Your World lack relevancy, you be well advised to start finding some new friends. Not to worry. Google’s been thinking about that too.
Last week Google rolled out yet another new feature for Google Plus that lets searchers start a conversation directly from search results, and contribute to the relevant conversation by way of the Google Plus stream.
It’s not only easier to find people, personalities and pages in Google Plus personalized search results, you can readily expand your circle of influence by adding these people to your circle of friends – and vice versa. All you need do is find the “share box” in your search results and you’ll be presented with an opportunity to “join the discussion” about whatever you’ve searched for.
In Google Search Plus Your World, there is no search without social. Your search queries resonate social signals through personalized search.
Better be careful for what you search for. Oh, snap! That’s right. No one will know what search phrase you used, except you and Google, because your Search Plus Your World results are hidden behind https:// and no keywords will be linked to your search in any analytics programs.
Points to Ponder
While Google Search Plus Your World evolves into a centralized social hub of activity that connects search results with social functions, we must be cognizant of the fact that the search engine will likely be testing algorithms that introduce weighted social search signals into Google’s public web search results.
Google search has historically been about finding the best results for the many. Google Search Plus Your World is about finding the best results for you. Now, “you” are the enterprise. That is to say, each individual that uses Google Plus represents a new opportunity to have digital content produced by or about your enterprise discovered and shared among immeasurable circles of friends.
SEO in 2012, be it public or personal, is all about providing content that is worthy of being shared, by links or by circles. Now that the context of the search query is the conversation, relevancy is truly in the eye of the beholder … as long as the people or the publication is beholden to Google+.
NEWBURY PARK, Calif., Jan. 25, 2012 /PRNewswire via COMTEX/ — Small businesses face a host of challenges, from balancing payroll and inventory to getting the right computers, communications and broadband systems.
Verizon wants to hear about Southern California small businesses’ technology challenges and will award a business makeover worth more than $5,000 to the company that best tells its story.
Under the contest, sponsored by Verizon Small Business, Southern California small businesses can visit www.verizon.com/makeover to register and submit an essay, of no longer than 500 words, describing the technology challenges facing their business. Small businesses also have the opportunity to win a $500 American Express Gift Card if they view quick, informative videos about Verizon Small Business solutions on the contest website.
A panel of judges will determine the grand-prize winner and four semifinalists. The grand prize consists of $2,000 in cash; an HP Laptop; a Verizon Wireless 4G LTE LG Revolution Smart Phone; the Intuit Website Design Services Package; and Mobile Pay and Google Personal Support for Google Products. The semifinalists will each receive custom business-technology recommendations valued at $125.
“We recognize the numerous challenges involved in trying to grow a small business,” said Margaret Serjak, president of Verizon California. “Verizon has partnered with Google, Intuit and McAfee for this contest to help provide professional support and tools that help small-business owners connect with customers more effectively and efficiently.”
To be eligible, entrants must be at least 18 years old; their business must have from one to 19 employees; and it must operate in one of the following counties: Los Angeles, Orange, Riverside, San Bernardino or Ventura. The contest began Jan. 17 and ends March 2. For more information about the contest rules, visit www.verizon.com/makeover or http://youtu.be/NuwxOSbRHoQ .
The Verizon Small Business Center offers access to news, resources, professional networking, free webinars and more. For news, tips and exclusive insights from Verizon, follow verizonca on Twitter or become a fan on Facebook. More information on Verizon’s products and services for small businesses is available by calling 888-481-0387 or visiting www.verizon.com/smallbusiness .
Verizon Communications Inc. (NYSE, Nasdaq: VZ), headquartered in New York, is a global leader in delivering broadband and other wireless and wireline communications services to consumer, business, government and wholesale customers. Verizon Wireless operates America’s most reliable wireless network, with more than 109 million total connections nationwide. Verizon also provides converged communications, information and entertainment services over America’s most advanced fiber-optic network, and delivers integrated business solutions to customers in more than 150 countries, including all of the Fortune 500. A Dow 30 company with $111 billion in 2011 revenues, Verizon employs a diverse workforce of nearly 194,000. For more information, visit www.verizon.com .
VERIZON’S ONLINE NEWS CENTER: Verizon news releases, executive speeches and biographies, media contacts, high-quality video and images, and other information are available at Verizon’s News Center on the World Wide Web at www.verizon.com/news . To receive news releases by email, visit the News Center and register for customized automatic delivery of Verizon news releases.
(CNN) — For Heather Neroy, it used to be a tedious process: Whenever she came across an interesting arts-and-crafts project or recipe on the Internet, she would save it for later by copying the link, pasting it into an e-mail and sending it to herself.
After that Neroy, a stay-at-home mom from Southern California, would file the e-mail in a folder for future reference. It wasn’t exactly the most efficient system.
Then last year, during one of her browsing sessions, she read a blog post that gushed about a new website called Pinterest. The virtual pinboard, where users can pin and organize images onto individual “boards,” didn’t pique Neroy’s interest at first, but she quickly changed her mind.
“Someone described it as an online filing system, and I thought, ‘That’s exactly what I need,’ ” she said.
Soon Neroy was pinning away and, like many Pinterest users, got quickly hooked. She first started with a Halloween board where she pinned costume ideas. Next, Neroy created a shared color board for redecorating her daughter’s bedroom that she and her husband could add to.
Pinterest also allows other users to follow each other’s boards and “re-pin” another person’s images. In no time Neroy was sharing other people’s pins and following users with similar tastes.
Some of Heather Neroy’s recipe pins on Pinterest.
“It’s been really neat to see what other moms are pinning,” she said. “Some days you run out of ideas and you don’t know what to do to fill the time before bedtime. I thought it was going to be just me organizing, but it’s really a community sharing all these different ideas that I didn’t even know existed.”
Think of Pinterest as a way of cataloging your passions. Members have used the website to plan weddings and holidays. Others have pinned images of clothes, recipes, architecture, art, crafts, cars and even technology. Thanks to media reports and the devotion of users like Neroy, there’s been a lot of buzz around Pinterest in recent months.
In October, TechCrunch confirmed that Pinterest had received $27 million of funding from the venture capital firm Andreessen Horowtiz. The pinboard website has been covered and praised extensively by media like Time magazine, and Mashable, which called it “addictive.”
Pinterest co-founder Ben Silbermann declined to cite specifics about the invite-only site’s growth. But Experian Hitwise, an Internet analytics firm, estimates that Pinterest received nearly 11 million total visits during the week ending December 17, 2011 — almost 40 times the number of visits six months earlier.
Silbermann said what’s most exciting about his website is how it helps you find new influences for things that you like — and in turn lets other people with shared interests provide feedback on your pins.
“The things that you collect say a lot about who you are,” Silbermann told CNN. “Our job at Pinterest is to help you discover people who have similar taste. It creates an online catalog where every item is handpicked just for you.”
The appeal of content curation
Marshall Kirkpatrick, a senior writer at ReadWriteWeb, is not surprised by Pinterest’s success. In an analysis of the website in September, he wrote that Pinterest’s “clean retro visual design” and our fundamental need to collect and organize are part of its appeal.
In an interview with CNN, Kirkpatrick added that collecting “affirms our relationship with the world around us.” Pinterest offers an easy way to digitally curate content without the pain of cutting clippings or saving endless web pages on your desktop, he said.
“Content curation is a timeless problem that a lot of people have tried to solve,” Kirkpatrick said. “Pinterest brings a lot of high design to doing it and a lot of user experience. And with a larger group of people then there’s a never-ending supply of content to enjoy.”
Yet the concept of content curation is hardly new.
FFFFound, vi.sualize.us, We Heart It, Image Spark and Tumblr are among the other websites that offer visual bookmarking with a few clicks and have been doing so for a while. But Elad Gil, director of corporate strategy at Twitter, pointed out in a blog post a few weeks ago that Pinterest takes this further by giving structure to “push button content generation.”
Here’s what he means: Clicking Pinterest’s “Pin It” button, which can be added to your browser’s bookmarks toolbar, will automatically grab the picture you want from the website you are on. What is different is that it immediately adds it to any of your Pinterest boards, allowing you to categorize your content then and there. The boards each have a separate page and can be easily accessed, shared and viewed on a sort of mother board on your Pinterest profile.
“Importantly, it was easy for new users to consume these sets of content visually as structured sets, and to share these sets with others,” Gil wrote. “This next wave of social curation will fundamentally change how users find and interact with content over time.”
Users: Defining ‘your own aesthetic’
Some of Jonathan Lo’s apparel pins on Pinterest.
Blogger Jonathan Lo, creative director of J3 Productions, a design and marketing agency, often pins using the Pinterest mobile app. He calls using the website “instinctual.” Lo first started with home and graphic design pins related to his blog and then eventually created a board for his personal taste in fashion.
“It helps you define your own aesthetic,” said Lo, who lives in Irvine, California. “I noticed patterns and recurring themes, so I got a stronger sense of what style I have. I wouldn’t have necessarily been able to see that earlier. It’s nice to be able to put a sense of order to all the things you like.”
Business owners also are flocking to the website to lead new audiences to their products.
Some of Jeanine Hays’ pins of products from her company, AphroChic on Pinterest.
Jeanine Hays, the creative director and founder of AphroChic, an interior design company and blog, says she uses Pinterest to find inspiration for her business. As a designer, she uses Pinterest as a virtual mood board to develop concepts, and is often up till midnight just pinning.
“Pinterest is a great tool for designers looking for new and different content,” said Hays, who lives in Philadelphia. “And it is a way to get into the mind of the designer and the brand of the company. My readers can actually see what the next trend is going to look like.”
Silbermann believes Pinterest is different from other social networks because users are using the website to catalog their day-to-day activities.
“I think it’s really cool that people are pinning the most important projects in their lives.” he said. “I think it’s a service that can really make your offline life more interesting.”
Neroy is one such user. She is determined to use Pinterest for more offline purposes.
“I want to spend more time doing than pinning, to encourage time with my kids so that mom’s not just sitting at the computer,” she said.
In fact, Neroy went as far as to start a blog called Pinfluence to make sure of that. The blog chronicles her Pinterest exploits, in which she picks interesting do-it-yourself pins, tries them out for herself and writes about the results.
At present, Neroy has blogged about more than 30 pins, from cleaning her ceiling fans with a pillowcase to an unsuccessful crock-pot lasagna recipe to dressing her daughters in her wedding dress, which has been her most popular post to date.
“I thought it would be interesting to other moms to see me putting my own spin on it and sharing my success and failures,” she said. “I want to show that if I could do it, they could do it as well.”
Neroy added: “What I tell my friends [is], they are not just pinning but creating. And that’s really where they’ll find the benefit from Pinterest.”
bestwebdesignagencies.com, the independent authority on web design and development, has released their list of the best iPhone development companies for the month of January 2012. Included in the list of the best iPhone development companies is Y Media Labs, a mobile development firm based out of California.
The approach which bestwebdesignagencies.com takes in evaluating and ranking iPhone development companies involves the use of a set of evaluation criteria, the evaluation of business practices, and connecting with customer references for each iPhone developer. The evaluation process is important to the task of identifying which companies offer the best services in the web design and development industry and which are most capable of producing the desired results of their customers.
The unique approach which Y Media Labs takes towards iPhone development involves a strong team of professionals with experience in engineering and application design which oversee operations of their mobile development services. They provide mobile strategy, design, and end-to-end mobile application development in a variety of platforms to help their customers get the most out of mobile platforms. Their services were evaluated as a part of the meticulous evaluation of iPhone development companies using a set of evaluation criteria. Y Media Labs has achieved strong marks in all five of the areas including development quality, application acceptance, design, customer support, and bug testing.
bestwebdesignagencies.com also connects with customers of each iPhone development company in order to obtain a unique perspective of their mobile development services. The clients of YMedia Labs indicated to bestwebdesignagencies.com a strong process from the conception of the idea and visual design to having the application published. Customers were appreciative of the quality of the application development and fast response times and results from the service provider.
Through this meticulous evaluation process, bestwebdesignagencies.com provides their monthly list of the best iPhone development companies in the industry. Y Media Labs provides a service which produces unique mobile applications on the iPhone platform which meet the expectations of the customer. Those looking for an iPhone development company which produces unique and powerful applications should consider Y Media Labs for their iPhone app company.
ABOUT bestwebdesignagencies.com
bestwebdesignagencies.com is an independent research firm with a dedication to providing a list of the best web design companies and web development firms in the industry. Through meticulous research and developed methods for evaluating and ranking companies, bestwebdesignagencies.com has provided customers of web design and development services with a great resource to find a top performing web design company. Evaluations are carried out by a specialized team of researchers who examine thousands of applicants each month. bestwebdesignagencies.com provides their rankings free of charge to companies and individuals searching for a quality web design firm or looking for other design and development services with updates being provided on the first of each month. The website also provides information and resources for those looking to learn more about web design and development services.
